2011-11-14
Customer Satisfaction surveys and scores have always had a relationship with revenue, more amorphous than real, actual, touchable results. We believe that better scores indicate better performance and, ergo, expect better financial results. If we satisfy our customers, they will spend more, shop at our stores more frequently, return to our restaurants and book more hotel rooms. So, if our Scores go up by some percentage, we should see our revenue increase, as well. The model works most of the time, but it is hardly exact.