IHOP announced the appointment of Natalia Franco to the position of senior vice president, marketing. Franco is a food and marketing industry veteran with nearly 30 years experience, including marketing leadership positions with Burger King Corporation, The Coca-Cola Company and General Mills.
The agreement marks the first major expansion of the IHOP chain outside of North America and represents the largest international development deal in the brand's history.
Atlanta-based private investment firm Argonne Capital Group, LLC ("Argonne"), today announced that an affiliate, Peak Restaurant Group, LLC, has acquired the restaurant assets, operations, and franchise rights to 40 IHOP restaurants located in seven states in and near the Rocky Mountain region including California.
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