BP Oil Spill Impact on Gulf Travel Likely to Last 3 Years and Cost 22.7 Billion - U.S. Travel Outlines 'Roadmap to Recovery,' Calls for $500 Million Marketing Campaign to Save Jobs
Almost two-thirds (63 percent) of U.S. adults expect to take at least one trip for leisure purposes between August 2009 and January 2010, up from 61 percent who expressed the same intention in July 2008. Assuming Americans act on their stated intention, this will translate into an estimated 142 million U.S. adults taking at least one overnight trip during the next six months.
We continue to work with the media and government officials to communicate the facts about the swine flu situation in a measured and responsible way. The Obama Administration continues to affirm an approach that balances concern without alarm, as are the health experts closest to the challenge.
According to the February travelhorizonsTM survey, the U.S. Traveler Sentiment IndexTM rose to 90.2 in February 2009 from 78.2 in October 2008 due to an increase in the perceived 'affordability of travel.' The Index is a derivative of six separate statistical measures that have been tracked since March 2007, at which time the Index was pegged at 100.
Travel industry leaders met today with President Obama to discuss the unique role that travel can play in strengthening the American economy. The meeting focused on two critical areas: the need to welcome more international visitors and the business community's concerns about the dramatic nationwide downturn in meetings and events.