Papa Bello Enterprises Names VP of Sales and Marketing

Mr. Feierstein will assist in the development of the Papa Bello brand, establish an annual advertising program and budget, and perfect and execute the flow of information between management and all franchised and corporately owned locations. In addition, he will help to identify potential retail locations for Papa Bello's stand alone restaurants, strip mall restaurants, and multi location leasing partners. He will also lead the sales effort of Papa Bello's remaining corporate stores to franchisees.

Mr. Feierstein has his BA in Hotel and Restaurant Management from the University of Denver and has nearly 30 years of sales and marketing experience with several of the most recognizable franchises in the country, including Dunkin' Donuts, Nathan's Famous, Pretzelmaker and others. In addition, he has worked with several franchise development and sales companies in the North East and has delivered proven results for his clients.

Jim Price, CEO of Papa Bello, states, "Mr. Feierstein's addition to the Papa Bello team further demonstrates the company's steadfast determination to grow the company and build value for our shareholders. Larry's experience is exactly what we need at this particular moment in our development. We believe that the Papa Bello franchise is a sound business model that is in need of a strong, organized advocate to sell it to perspective franchisees. He has worked with some of the biggest names in the industry and delivered impressive results. We are proud to have him working with us and look forward to harvesting the fruits of his labor."

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