Healthy Fast Food Reports That Phoenix Area Developer to Open First Two U-Swirl® Self-Serve Frozen Yogurt Cafes This Fall

Healthy Fast Food, Inc. (OTC Bulletin Board: HFFI), parent to U-SWIRL International, Inc., the owner and franchisor of U-SWIRL Frozen Yogurt® cafes, announced that Arizona Swirl, LLC, the U-SWIRL area developer in Phoenix, Arizona, has signed leases for the first two of 18 planned U-SWIRL self-serve frozen yogurt cafes in the Phoenix metropolitan area.  Arizona Swirl is an experienced multi-concept franchise operator based in Phoenix that was awarded area development rights by U-SWIRL International in November 2009.

Steve Cook, Managing Member of Arizona Swirl, stated, "We are delighted to be teaming with Healthy Fast Food to bring the U-SWIRL self-serve concept to the Phoenix market.  Our decision to go with U-SWIRL was driven in large measure by three factors:  first and foremost was the fact that U-SWIRL is led by a seasoned, highly accomplished team of franchise professionals who have experience in building world class franchise systems; second was the fact that U-SWIRL boasts a very attractive and proven profitable business model that is notably franchisee-centric; and finally, the U-SWIRL self-serve concept is based on delivering consumers a truly remarkable and fun frozen yogurt experience that allows for personal expression of individual fro-yo taste preferences and creativity."

Arizona Swirl will open its first two U-SWIRL self-serve frozen yogurt cafes in highly trafficked specialty retail centers in Mesa and Paradise Valley.  In Mesa, the cafe will be located at 1230 East Baseline Road adjacent to the Mesa Spectrum Power Center, which houses Walmart, AMC Theatres and other popular retailers.  The second U-SWIRL cafe will be located at 6204 North Scottsdale Road in the affluent town of Paradise Valley.  Construction on the retail spaces is scheduled to commence immediately, allowing for the new cafes to host their respective grand openings in late Fall.  Both locations will feature a rotational selection of 16 popular non-fat, no-sugar-added and tart frozen yogurt flavors and dozens of delicious toppings from which U-SWIRLers can choose to create their own personal dessert creations.  

 


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