|
Do You Look Forward to Reading Your Reviews? - By Caroline Cooper
Do you look forward to reading your online reviews, or does the very idea that someone has felt compelled to post a review fill you with dread? Love them or hate them, online reviews do get read and will influence prospective customers. Sadly statistically people are more likely to be prompted to post a review if they've a bad experience than when they've had a good one. ...more
Social Not a Threat to E-Mail
Text messaging may pose greater challenge ...more
8 Ways Airlines Can Foster Real-world Interaction to Complement Their Social Media Strategy (and How 8 Airlines Do It!)
Online interaction is good, because it allows the airline to connect with a lot of people across geographies, and allows those people to connect among themselves too. ...more
Lodging Interactive Launches Chatter Guard Lite Social Media Sentiment Monitoring For Hotels
Lodging Interactive, a leading Internet Marketing Agency exclusively servicing the hospitality industry, today announced the roll out of it's Chatter Guard Lite Social Media Sentiment Monitoring service for hotels. Chatter Guard Lite enables hotels to monitor consumer generated comments in a cost effective manner. ...more
It Takes Attitude, More Than An Economic Turnaround, For Hotels To Recover From The Recession - By Neil Salerno
For many hotels, their recession has been over for quite some time now. These hoteliers realized that recovery from a bad economy is a matter of attitude, more than reality, and that it takes pro-activity to succeed in a bad economy. Determination, strong marketing, and hard work pulled these hotels back into the black, while other hoteliers are still waiting for something magical to happen with the economy. ...more
|