Restaurant Industry Trends - Internet

The Wall Street Journal ran an article on 11/21/11, called 'Flash Robs’ Vex Retailers', and the ramifications are startling.

Learn from the hotel industry on how brands need to be more vigilant about protecting their bottom lines and their customer relationships on the Internet.

As far as Travis Katz is concerned, it is impossible to name the single best hotel in Cabo San Lucas or the absolute tastiest cheesesteak in Philadelphia.

Receive Your Complimentary Guide NOW!

53% of UK consumers research and buy holidays online, though many could be deterred by unclear pricing, according to a survey commissioned by Econsultancy. The Toluna survey of 2,004 UK consumers found that 29% of respondents don't find travel websites easy to use, and that unclear pricing is the most likely reason for abandoning purchases online.

Restaurants that create a presence on social media can generate brand awareness, promote upcoming events and limited time offers, engage with the customer base, recruit employees, and build brand-loyalty.

This white paper examines the ways in which organizations can tap into Web 2.0 interaction as part of the marketing strategy and tactics to create customer engagement by matching visitors' passion and to figure out the 'best fit' for the new opportunities that present themselves.