Social media measurement: a 10-step guide - By Chris Lake
Social media measurement is a tricky subject, not least because not everything can or should be measured, and in some ways social measurement is a bit like measuring the impact of TV ads on brand awareness: it's a slightly softer area than, say, paid search.
But there are lots of things that can be accurately measured, which - when seen through a wide-angled lens - can really help you make sense of what social media can do for your business.
That said, you might want to implement a social strategy but perhaps you haven't yet won the necessary budget? And it's getting harder, right? It has been a difficult year for many firms and a focus on ROI may now be mandatory.
So how can you prove that an investment into social media is going to be worth it? How can you persuade the boss to make some budget available? How can you convince your colleagues that the cultural shift required is a smart idea? And how - and what - will you measure, should you be given some resources?
The following pointers on social media measurement and social media metrics should help you prove that there are lots of things to measure, and can help you outline what the likely effects on the business are likely to be. Good luck!
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Source - Econsultancy
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