Revised Beverage Textbook from Educational Institute Broadens Scope to Include Operational Focus
The American Hotel & Lodging Educational Institute (EI) announces the publication of Managing Beverage Operations, Second Edition, by Ronald F. Cichy, Ph.D., CHA Emeritus, CFBE, CHE, and Lendal Kotschevar, Ph.D.
This textbook (formerly titled Managing Beverage Service) focuses on the successful elements of a beverage operation, based on research to identify those that are thriving.
The book includes new discussions of leadership and supervision, focusing on the management and leadership practices specific to a beverage operation, including emotional intelligence and the importance of relationships, communication, recruitment and training, and motivation and performance reviews. Content on bar operations covers a real-world approach to beverage controls, purchasing through serving; technology; design; and handling guest complaints. A new chapter on sales and marketing includes both food and beverage products, and boosting sales through technology and unique service.
Other chapters cover beverage service basics, responsible alcohol service, bar trends, and in-depth content on beer, spirits, and wines.
Managing Beverage Operations is available for $69.95 for AH&LA members; $99.95 for nonmembers. To order, visit www.ahlei.org or call 800-752-4567 or 517-372-8800. Outside the U.S. and Canada, call 407-999-8100.
- Revised Lodging Security Officer (LSO) Training Programs Addresses Current Security Challenges
- New Sustainability Book Highlights Best Practices in Hotel Development and Operations
- AH&LA Lodging Industry Profile Charts Profits, Sales, International Arrivals -
- AH&LA Lodging Industry Profile Charts Profits, Sales, International Arrivals
- AH&LA Quizzes Hoteliers on Upcoming ADA Changes
- Raise a Glass to the Free Market in Wine
- Weakest Links In Food Safety Lie With Food Services And Households
- Restaurant Trends - Growing And Emerging Concepts - Change and Activity Feb 7, 2012
- Secret to Rapid Expansion for Top Chains: Excellent Customer Satisfaction
- Restaurant Industry Set to Outpace National Job Growth, Reach Record Sales in 2012
