Verdict is in on Apple IPad: It's a Winner

2010-04-05
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  • USATODAY The iPad will likely drum up mass-market interest in tablet computing in ways that longtime tablet visionary and Microsoft co-founder Bill Gates could only dream of.

    The first iPad is a winner. It stacks up as a formidable electronic-reader rival forAmazon's Kindle. It gives portable game machines from Nintendo and Sony a run for their money. At the very least, the iPad will likely drum up mass-market interest in tablet computing in ways that longtime tablet visionary and Microsoft co-founder Bill Gates could only dream of.

    These days, several large computing companies have shown off or announced some sort of slate-type computer, includingDell, Hewlett-Packard and Lenovo. Netbook pioneer Asus toldForbes that it, too, plans to roll out tablets. But Apple's new tablet will do the most to spawn renewed interest in the category and could tap into markets as varied as medicine and education. This week, Pennsylvania's Seton Hill University announced plans to give every full-time student this fall an iPad. Piper Jaffray analyst Gene Munster expects 2.7 million iPads to be sold in 2010 and 8 million next year. Endpoint Technologies analyst Roger Kay ups the sum to about 4 million units the first year.

    An often-asked question after Jobs unveiled the tablet at the end of January was: What is iPad's purpose for being? I answered that question by surfing the Web, watching the movies Up and Michael Jackson's This Is It, reading the late Sen. Edward Kennedy's True Compass, playing Scrabble and an accelerometer-driven game called RealRacing HD, and boning up on the periodic table of elements.

    The iPad is larger than a smartphone but smaller than a typical laptop. Depending on your perspective, the space between is either fertile ground for an electronic device or a no-man's land. Even Apple seems unsure to what degree the iPad may hurt sales of its MacBook or MacBook Pro notebooks.

    The iPad is not so much about what you can do — browse, do e-mail, play games, read e-books and more — but how you can do it. That's where Apple is rewriting the rulebook for mainstream computing. There is no mouse or physical keyboard. Everything is based on touch. All programs arrive directly through Apple's App Store. Apple's tablet is fun, simple, stunning to look at and blazingly fast. Inside is a new Apple chip, the A4. The machine is the antithesis of the cheap underpowered netbook computers that Jobs easily dismisses. "Netbooks aren't better at anything," Jobs scoffed during his January presentation introducing the iPad. "They're slow, they have low-quality displays and they run clunky old PC software."

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