VIDEO: Improving Your Presence Online

Consumers are looking for the right content for the trip they are planning and visit multiple sites before they actually commit to booking. This behavior is driving hoteliers to start delivering more relevant content on more online channels. In this episode, Felix Laboy, President and General Manager at Sabre Hospitality Solutions, shares tips on how hoteliers can improve their online presence, including:

• Ensuring website content and rich media is up-to-date and optimized


• Developing and implementing a social media plan


• Tracking consumer behavior on their website

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VTV Channel is a video blog where you will find short interviews with industry experts on the most important issues in online marketing, e-commerce, sales and distribution in the hotel industry. Each week, host John McAuliffe, Chief Marketing Officer of VFM Leonardo interviews an industry expert on a single topic related to online merchandising in order to help you extract more value from your hotel’s presence on the Internet. Go to VTV Channel »

About VFM Leonardo

VFM Leonardo is a technology leader in online visual content management and distribution for the hotel industry. VFM Leonardo's VScape® and VBrochure™ products leverage the distribution capabilities of the VNetwork™, the most universally accepted and largest online visual content distribution network for the global travel industry. VFM Leonardo offers the most effective digital asset management and online merchandising systems available today with over 1,000,000 visual images (photos, virtual tours and videos) for 90,000 hotels worldwide currently in distribution across the VNetwork. All four global distribution systems (GDSs) - Amadeus, Galileo, Sabre, Worldspan - as well as Pegasus source hotel visual content exclusively through VScape. Tens of thousands of travel-related channels including online travel agencies, travel research and supplier web sites, search portals; Travelocity, Orbitz, Priceline, Tripadvisor, Yahoo! Travel, Kayak, Google and more also source visual content through VScape, many exclusively. For more information about VFM Leonardo, visit www.vfmleonardo.com. Follow us on Twitter at www.twitter.com/VFMLeonardo.

Media Contact:

Julie Vieth, VFM Leonardo Inc.

Toll free: 1-877-593-6634
Phone: 416-263-5446
Fax: 416-593-7572
Email: press@vfmleonardo.com

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