Little Caesars(R) Pizza Named 'Best Value in America' for the Third Consecutive Year

2010-04-13
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  • Restaurant News Resource World's largest carry-out pizza chain earns six honors

    For the third year in a row, Little Caesars has been named the "Best Value in America"* among all major quick-serve restaurant chains across America. The national recognition came from one of the largest research studies in the food industry, Sandelman & Associates' Quick-Track® research study.

    "With today's fast-paced lifestyle, our customers really appreciate the value and convenience Little Caesars provides," said David Scrivano, president, Little Caesar Enterprises, Inc. "Our customers don't have to wait for our HOT-N-READY® products and they can feel good about serving their family a high-quality pizza made with fresh ingredients."

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    Little Caesars' HOT-N-READY® pizza is a large, 14" pepperoni or cheese pizza that's ready when customers are, with no waiting or need to call ahead, for $5.00 at participating locations.

    Sandelman & Associates' Quick-Track® research study tracks key consumer behavioral and attitudinal measures for all major fast-food chains. Surveys were conducted among more than 90,900 quick service restaurant customers in 78 major markets across the United States. Little Caesars was also rated the highest-rated chain for "Affordability of the Prices" and highest-rated pizza chain for "Speed of Service," among other honors.

    In business for more than 50 years, Little Caesars has become an industry leader by offering quality products and outstanding value to customers, including the "Pizza!Pizza!" offering (buy one get one free), and most recently, the convenient, value-oriented HOT-N-READY® offering.

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    3811.5
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