2012-04-20
From 2008 and 2009, the average U.S. hotel suffered a 13.2 percent decline in occupancy along with a 5.9 percent drop in average daily rate (ADR). During this period, hotel managers were challenged to find tactics that maximized revenue for their hotels. On the sales side, adjusting room rates and experimenting with distribution channels garnered the most attention. However, back in the accounting offices of U.S. hotels, decisions had to be made regarding the offering of credit to potential guests.
