Latest articles tagged LinkedIn

The University of Maryland’s Smith School of Business looked at the relationship between social media and small businesses and found that the technology adoption rates in the U.S. have doubled in the past year from 12% to 24%.

If LinkedIn Corp. wants to avoid being swamped by social-networking giant Facebook Inc., it will have to convince users like Jackie Nejaime to log in more often they do now.

To say that social media marketing is a hot topic is a mild understatement. Due to growing consumer adoption and media coverage, companies have been increasingly engaging in social media strategies. Unfortunately, far too many corporate marketers are making mistakes in their first forays, and errors can be extremely costly. The following guide, including the platform checklist, provides insights into developing successful social media strategies based on a clear understanding of social platform technology, users, opportunities, and challenges.